Three years after ending production in Brazil, Ford has shrunk, but says it is back in the black

NeoFeed shows how Ford, three years after announcing the closure of its factories in Brazil, has shrunk, now imports all its vehicles and has focused its lineup on pickups, SUVs and light commercial vehicles, segments it says have brought it back to profit. Ricardo Jacomassi, partner at TCP Partners, points to the high cost of manufacturing in Brazil and believes the bet on pickups and SUVs is here to stay and may be followed by other automakers. “Production in Brazil is expensive, which erodes competitiveness,” he says.

Source: NeoFeed, September 26, 2024.